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The reasons for Starbucks' success should be used for reference.

The reasons for Starbucks' success should be used for reference.

Starbucks coffee brand extension of the successful model of enterprises to create famous brands, brand-name enterprises. The emergence of famous brands is by no means easy, it requires the efforts of one or even several generations of enterprises, and requires all aspects of conditions. Famous brand can produce great influence, cohesion and attraction, and provide a strong driving force for the development of enterprises, which can be called the internal extension effect of famous brand. Just take a look.

2014-07-26
Wechat Coffee Machine the most powerful Powder Absorber in the Terminal

Wechat Coffee Machine the most powerful Powder Absorber in the Terminal

At present, Wechat is the most convenient, fashionable and interactive marketing weapon in the marketing market. whether it is online publicity interaction or offline marketing payment, it brings broad business prospects to e-commerce, physical stores and so on. The latest news of the enterprise is spread among real and effective fans through message sending and moments, and at the same time interact with fans and gain a foothold through the official Wechat account.

2015-05-04
Yunnan Exchange New Platform Helps Coffee Industry Development

Yunnan Exchange New Platform Helps Coffee Industry Development

A few days ago, Kunming Coffee Trading Center (Preparatory Committee) listing ceremony was held. The listing campaign, jointly launched by Yunnan Province Coffee Industry Association and Yunnan Province Fine Coffee Society, aims to build a trading center before Yunnan coffee goes public this season. At present, the construction of trading places is imminent. At present, in Dehong, Lincang, Pu 'er, Baoshan and other Yunnan coffee producing areas, some sea

2014-11-10
Pu'er Coffee: build a Brand and enter the Market

Pu'er Coffee: build a Brand and enter the Market

"during this Pu'er trip, we saw the great potential of the Pu'er coffee industry and look forward to further cooperation with excellent local enterprises in international and domestic trade and brand building." This is the high praise given to the coffee industry by the Austrian enterprise delegation when they came to Pu'er for an inspection.

2014-06-03
Thoughts on the sharp-eyed business game in the cafe

Thoughts on the sharp-eyed business game in the cafe

Last weekend's sharp-eyed business war game was an unprecedented success, false and real, true and false, playing a lot of competitive tricks. We have been trying to introduce a variety of activities into such an interesting platform as a cafe, and common sense deduces the way of coffee that belongs to Chinese young people. The chief and the two governments that give you happiness have distinct characteristics. The former is full of energy in macro-control, while the latter is full of energy.

2014-10-10
China's first batch of

China's first batch of "Fair Trade Coffee" is exported to Europe from Yunnan.

In January this year, Yunnan Simao Beigui Coffee Co., Ltd. won the Fair Trade Certificate issued by the International Fair Trade Organization and became the first coffee enterprise in China to pass the Fair Trade Certification. Fair Trade is an organized social movement that originated in Europe in the 1950s and promotes fairness standards for global labor, environmental protection and social policies. Fairtrade products have their lowest levels.

2016-08-20

"copy ability" copy irreplaceable nails

Howard Schultz, founder of Starbucks coffee chain, has adhered to the concept and practice of "replication talent" from the day he started his business. He not only taught coffee-making skills to other shop assistants, but also tried to turn each clerk into an "irreplaceable nail".

2014-05-30
Starbucks Coffee and Love Bean

Starbucks Coffee and Love Bean "Marriage" strengthens the territory of Yunnan Coffee Bean Base

Yesterday, coffee giant Starbucks Coffee Co., Ltd. announced that it had signed a joint venture with Yunnan Aiyi Group to once again strengthen its coffee bean base in Yunnan. The newly formed joint venture, led by Starbucks, will buy and export high-quality Arabica coffee beans from Yunnan, and set up a coffee bean processing plant with the best processing technology.

2014-06-30
Thoughts on the sharp-eyed business war game in the cafe

Thoughts on the sharp-eyed business war game in the cafe

Last weekend's sharp-eyed business war game was an unprecedented success, false and real, true and false, playing a lot of competitive tricks. We have been trying to introduce a variety of activities into such an interesting platform as a cafe, and common sense deduces the way of coffee that belongs to Chinese young people. The chief and the two governments that give you happiness have distinct characteristics. The former is full of energy in macro-control, while the latter is full of energy.

2015-04-16
Introduction of the latest corporate culture of Aiju Group the latest introduction of Aiji Manor Coffee

Introduction of the latest corporate culture of Aiju Group the latest introduction of Aiji Manor Coffee

Aiyi Manor Coffee is a leading brand of Chinese coffee, which integrates coffee cultivation, primary processing, intensive processing, product research and development, trade and brand marketing. Over the past 15 years, it has been committed to bringing Yunnan coffee into the international coffee market, and after earning a reputation for Yunnan coffee in the international market, Aiyi Group began to shift its strategy from the international export market.

2016-01-05
Love Coffee Manor Love Coffee Coffee the latest introduction to the development history of love coffee manor

Love Coffee Manor Love Coffee Coffee the latest introduction to the development history of love coffee manor

Aiyi Manor Coffee is a leading brand of Chinese coffee, which integrates coffee cultivation, primary processing, intensive processing, product research and development, trade and brand marketing. Over the past 15 years, it has been committed to bringing Yunnan coffee into the international coffee market, and after earning a reputation for Yunnan coffee in the international market, Aiyi Group began to shift its strategy from the international export market.

2015-12-21
International coffee giant Starbucks and Yunnan coffee enterprises

International coffee giant Starbucks and Yunnan coffee enterprises

Yunnan local coffee company Aixing Group and international coffee giant Starbucks formally signed a cooperation agreement in Yunnan to set up a joint venture company in Yunnan. Why Yunnan Aiyi Group is admired by international coffee giants? The mystery was unveiled at a media meeting held a few days ago.

2014-07-14
The first Internet Cafe in Dongguan opens

The first Internet Cafe in Dongguan opens

Coffee, the first Internet cafe in Dongguan, which is crowdfunded by 59 entrepreneurs, officially opened on the 21st. The head of the coffee shop operation said that all people and friends who are interested in engaging in the Internet can come here to exchange. And provide free docking space for all enterprises, especially start-ups. Provide communication and learning platform for startups Lai Coffee is located in the Rong Da Building of Nancheng Art Exhibition Center.

2014-12-22
The export of Pu'er coffee soared by 6061 tons in the first half of the year.

The export of Pu'er coffee soared by 6061 tons in the first half of the year.

By the end of June, Pu'er City had exported 15036 tons of coffee beans through Pu'er entry-exit Inspection and Quarantine Bureau, earning 63.6255 million US dollars in foreign exchange, a sharp increase of 6061 tons from 8975 tons in the same period last year, and is expected to break through the 20, 000 ton mark by the end of the year. According to reports, Pu'er City currently has a coffee planting area of more than 400,000 mu, with an output of about 35000 tons of coffee beans, planting area and output.

2014-05-30
At the opening of the 2014 Beijing Fair, China's online library showed up with items with Yunnan characteristics.

At the opening of the 2014 Beijing Fair, China's online library showed up with items with Yunnan characteristics.

On May 28th, the third China (Beijing) International Trade in Services Fair (2014), co-sponsored by the Ministry of Commerce and the Beijing Municipal people's Government, opened at the Beijing National Convention Center, which also means that China's leading domestic trade B2B service organization, China Netbank, has been unveiled at the Beijing Fair for the third time.

2014-06-03
The hot Japanese media of

The hot Japanese media of "coffee shop entrepreneurship" in China say that due to the surge in venture capital

Japanese media reported on Sept. 8 that too much emphasis on the institutional shortcomings of large state-owned enterprises is one of the structural problems in China's economy. The government tries to solve this problem by promoting private entrepreneurship. In the university district of Beijing, there is a start-up street, which brings together a large number of entrepreneurs who are exploring and practicing Silicon Valley. According to Japan's Asahi Shimbun, September 6

2015-09-08
Research on Kunming to build the largest Coffee Science and Technology Industry Park in the World

Research on Kunming to build the largest Coffee Science and Technology Industry Park in the World

It is imperative to build the world's largest coffee technology industrial park in Kunming, and the time is ripe.

2014-07-12
Why do entrepreneurs like to drink coffee?

Why do entrepreneurs like to drink coffee?

At a face-to-face forum between government departments and entrepreneurs, the regional head asked entrepreneurs what they needed most, and the entrepreneurs' answer was the same: can we open a Starbucks in the park? What entrepreneurs want is not Starbucks, but the cafe culture that Starbucks represents. Why do entrepreneurs like cafes? What's the secret behind the cafe? The reporter came to the cafe.

2015-09-24
The price of coffee is frozen, and industry organizations save themselves.

The price of coffee is frozen, and industry organizations save themselves.

The Yunnan Coffee Industry Association held a media meeting in Kunming a few days ago to report on the current falling prices of Yunnan coffee and the difficult situation of coffee to sell, and the industry association organized to save itself.

2014-05-30
China and South Korea join forces to dominate China's coffee industry

China and South Korea join forces to dominate China's coffee industry

In March 2012, coffee brand caffebene officially entered China and joined forces with China Enterprise Investment Group to establish Coffee Management Co., Ltd. South Korea dark horse, leading the Asian mainland, implementing the global strategy coffee accompany you CaffeBene is the leader of the Korean coffee chain industry, South Korea's local market share is 70%. In April 2008, the first door was opened in Qingtan Cave, South Korea.

2015-04-10
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